Stigg (not The Stig, just Stigg) describes itself as “the first scalable monetization platform for the modern billing stack.” There’s a lot going on in that sentence, but what it comes down to is that the startup, which on Wednesday announced a $17.5 million Series A round, helps SaaS companies model pricing, create pricing pages, decide (and change) which features and usage allotments should go with which pricing plan, manage customers, and more. One nifty aspect of Stigg is that it does all of this with an SDK that is available in most popular languages and aims to stay out of the developer’s way.
The company was founded by Dor Sasson and Anton Zagrebelny, who previously worked together at New Relic. “I was leading the AI machine learning product line at New Relic,” Sasson told me. “Anton was building together with me, and we were the first team that was involved in trying to monetize AI for the first time. New Relic was a large public company, selling to developers. We were mainly [using a] seat-based model, and we had new leadership with aspirations and bullish ideas around usage-based pricing and how we can layer more and more consumption-based models into our how we go to market. It turned out to be tremendously difficult to drive home safely such a major pricing and packaging change in the scope and the volume, and complexity of a public company such as New Relic.”
